The company aims to provide strategic consulting in the fields of marketing and communication. Development, planning, and implementation as well as project management and reporting of marketing measures. Development of new products and digital offerings. The company may establish branches and subsidiaries domestically and abroad and invest in other companies domestically and abroad, as well as conduct all business activities that are directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate domestically and abroad. It may also arrange financing for its own or third-party account and provide security for the liabilities of affiliated companies.