The company's purpose is to design, organize, produce, and operate events of all kinds, both directly and indirectly, for its own account or for third parties, in Switzerland and abroad, as well as to provide catering, beverage services, and operate cafes, bars, restaurants, and temporary concepts. It also offers consulting, management, and operational support services, staffing and personnel management, as well as logistics, transportation, equipment, entertainment, marketing, communication, and content production services related to these activities. The company may also create, acquire, operate, and manage brands, concepts, licenses, and investments. It may engage in any financial, real estate, or commercial operations directly or indirectly related to its purpose. It may open branches in Switzerland and abroad, carry out any activities directly or indirectly related to its purpose, make investments, found or finance companies directly or indirectly related to its purpose, excluding any operations subject to the LFAIE. It may acquire and hold real estate in Switzerland and abroad, provided that this is not contrary to the LFAIE. The company may grant loans or other financing to its direct or indirect partners, as well as to its direct or indirect subsidiaries, with or without compensation, and provide securities of all kinds to cover the commitments of such other companies, including through pledges or fiduciary transfers of the company's assets or through guarantees of all kinds.