The company's purpose is to operate a hairdressing and beauty business and trade in products of all kinds as well as accessories, can appear on the market with its own product brands and also sell to third parties, can publish press products. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.