The company's purpose is to provide support, consulting, training, course organization, and all services in the fields of digital strategy, executive coaching, sales strategy optimization, marketing, and software development. It also aims to execute and manage all e-commerce, sell IT solutions, and provide all services in the event industry. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto. It may also grant loans or guarantees to partners or third parties if this promotes its interests.