The company aims to develop, apply and distribute coaching concepts for the long-term optimization of metabolic health in the areas of physical activity, fitness, nutrition, stress regulation, as well as providing related services, namely the mediation of qualified coaches. The company can acquire, hold and exploit intellectual property rights and real estate. It can establish subsidiaries and branches abroad as well as participate in other companies. The company can also carry out all commercial, financial and other activities that are directly or indirectly related to the purpose of the company, as well as conduct all business that directly or indirectly serves to promote the purpose.