The company aims to operate a sports, image and career management firm. The purpose of the company is to manage the image of Samuel Anthamatten and third parties in the sports sector, mainly including sponsorship and all services related to outdoor activities in Switzerland and abroad, including accommodation, seminars and film productions. It can establish branches in Switzerland and abroad, acquire or establish similar or similar companies, carry out all convergent movable property and financial transactions, conclude contracts that promote the company's purpose or relate directly or indirectly to it, and take over participations in Switzerland and abroad.