The company's purpose is to participate in commercial, industrial and financial enterprises, in particular in publishing houses, printing plants and bookstores, and to manage its own and third-party assets. The company is authorized to participate in other enterprises in Switzerland and abroad that pursue the same or similar purposes, to acquire or lease such enterprises, and to conduct all business that is directly or indirectly related to the company's purpose or is suitable for promoting it. Furthermore, the company is authorized to acquire, sell and manage real estate. The company may establish branches in Switzerland and abroad.