Creation, production and trade of products of all kinds as well as the organization of events, in particular in the fields of art, crafts, culture and social affairs; carrying out financial transactions and financings of all kinds, entering into guarantees and sureties as well as trading in goods of all kinds. The company can also carry out all commercial, financial and other activities that are related to the purpose of the company or are suitable for promoting it directly or indirectly. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. It can acquire, hold and sell real estate in Switzerland and abroad.