The association aims to organize and conduct the higher professional examination for marketing managers (ML) throughout Switzerland and to award the federal diploma as a protected title of higher vocational education and training for specialists; all on behalf of, in accordance with and in consultation with the examination regulations for marketing managers approved by the State Secretariat for Education, Research and Innovation (SBFI). The physical diplomas are then issued by the SBFI. The association also aims to further develop the higher professional examination for certified marketing managers (ML) or to develop new corresponding professional examinations and to obtain approval from the State Secretariat for Education, Research and Innovation (SBFI) as needed. In the interest of quality assurance, the association maintains close contacts with the training institutions that conduct training and preparation courses for the higher professional examination for certified marketing managers. The association does not pursue commercial purposes and does not aim to make a profit.