The company's purpose is the development and operation of IT platforms and solutions, in particular bringing together sellers and buyers in the automotive sector, as well as the execution of all services in the field of advertising, marketing and visual communication, in particular the design and production of digital and physical media for commercial purposes. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.