The company's purpose is to trade in jewelry, watches and related products, as well as to provide services in this field and to trade in goods of all kinds. In doing so, the company may also be active in the import and export of goods and services of all kinds, act as a real estate agent, acquire, manage and sell immovable property rights, as well as acquire or grant licenses. It may conduct all business directly or indirectly related to its purpose or the investment of its assets and expand its activities to related industries. It may acquire, manage and sell real estate. It may acquire participations in other companies and establish subsidiaries and branch offices in Switzerland and abroad.