The company's purpose is: the trade, import, export, distribution and sale of all types of goods, including notably products adapted for the elderly and those suffering from Alzheimer's disease, in Switzerland and abroad, as well as all related activities; the operation of stores and online sales sites. It may also carry out, either for its own account or for the account of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and take an interest, in all forms, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.