The company aims to provide services such as coaching, training and further education, seminars and consulting for individuals, groups and companies, as well as the implementation of projects in the areas of personal development, health, leadership and similar. It also aims to trade and broker products related to coaching, training and further education, seminars and consulting. The company can establish branches in Switzerland and abroad. Furthermore, it can acquire, mortgage, manage and sell real estate, acquire participations, securities, intellectual property rights, patents and licenses, manage and sell them, as well as conduct all business that is connected with the pursuit of its purpose.