conception, development, consulting, and provision of services in the fields of technology, digital, and artificial intelligence; consulting, strategy, support, and project management activities for businesses and individuals; services in the fields of communication, marketing, advertising, and media; activities related to real estate, including consulting, enhancement, marketing, intermediation, and associated services; commercial activities, purchasing, selling, importing, exporting, and distribution of goods and services; creation, operation, and management of digital platforms, solutions, and products, as well as any convergent or complementary activity directly or indirectly related to the main purpose.