The company's purpose is to engage in all activities related to the acquisition, ownership, and operation of beauty centers, including granting, by lease or sale, franchise licenses in the Swiss territory, with the exception of operations prohibited by the LFAIE, as well as all activities that directly or indirectly help achieve the aforementioned purposes. It may engage in all financial, commercial, or industrial activities, both movable and immovable, directly or indirectly related to its purpose, open branches or subsidiaries in Switzerland, participate in all enterprises directly or indirectly related to its purpose, and grant loans or guarantees to shareholders or third parties, if this promotes its interests.