The company's purpose is: consulting and advising in the fields of sales and marketing in Switzerland and abroad; organizing, implementing and monitoring sales, communication and marketing actions; organizing and setting up communication and promotion events, particularly in the fields of sports and health; selling advertising space and partnership contracts; wholesale and retail trade of medical, sports or wellness equipment and products for professionals and individuals; promoting sports, health and culture; supporting and assisting individuals who want to practice sports and do not have the means to do so; organizing coaching programs in the context of physical health, wellness and anti-sedentary activities; marketing fitness packages; leading training and coaching sessions for sports, health, wellness and anti-sedentary activity leaders; organizing and managing events, conferences and trips; implementing all actions aimed at achieving these objectives (for complete purpose see articles of association).