The company's purpose is the production, wholesale and retail sale of fashion items, jewelry, goods and services on a national and international level. It can acquire, hold and manage shares of other companies in Switzerland or abroad, undertake construction and real estate development projects, sell goods and services for retail or participate in other businesses in Switzerland and abroad. It can provide all ancillary services to companies or entities of the same group including to the shareholders of the company and in particular in the form of guarantees, loans, deposits and transfers as well as the granting of guarantees and security. Furthermore, the company can grant directly or indirectly loans or any other form of financing to companies of the same group, as well as provide securities of all kinds, for the direct or indirect benefit of companies of the same group, in particular in the form of guarantees, pledges or securities of all kinds, whether in the interest of the shareholders or of other companies of the group or whether on a gratuitous basis. It can carry out, either for its own account or for the account of third parties, all commercial and financial transactions directly or indirectly related to the purpose of the company. The company can create branches and subsidiaries in Switzerland and abroad, hold shares in other companies in Switzerland and abroad and carry out any activity directly or indirectly related to the purpose of the Company, with the exception of all transactions subject to the Federal Law on the Acquisition of Real Estate by Foreigners. It can acquire, encumber, manage, administer and sell real estate in Switzerland or abroad, as well as participate in real estate companies and enterprises based and/or operating in Switzerland and abroad, in accordance with the applicable regulations. Any activity in the real estate sector is not intended for third parties but is limited to real estate for its own account. It can carry out all commercial, industrial and financial transactions it deems necessary or useful and which are related to its purpose or which are likely to achieve its purpose.