The company's purpose is the management, operation and development of one or more hotels, hotel establishments and para-hotel establishments, restaurants, cafes and catering establishments, as well as other related commercial activities. It may also provide catering and restaurant services. The company may engage in short-term and long-term rental services, including tourist rentals, property management, brokerage and administration, as well as marketing services (website creation, graphic materials, photography, etc.). It may also offer concierge services, tourist and leisure services, and all industrial and commercial activities in the broadest sense. The company may, in addition, carry out all financial, commercial, industrial, movable and immovable transactions in Switzerland and abroad, directly or indirectly related to its main purpose. It may grant loans or guarantees to shareholders, affiliated companies or third parties, to the extent that it serves its interests, and is authorized to pledge or mortgage the company's assets as security for credits granted to third parties. The company may also acquire participations in other companies with a similar purpose and create branches and subsidiaries in Switzerland and abroad.