The company's purpose is to provide services in the fields of marketing and communication, as well as all financial transactions and participations directly or indirectly related to the aforementioned services. The company may also: engage in all financial, commercial or industrial activities, whether movable or immovable, directly or indirectly related to its purpose, excluding operations prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE); participate in all enterprises having a direct or indirect relationship with its purpose; create branches or subsidiaries in Switzerland or abroad; grant loans or guarantees to shareholders or third parties, if it serves its interests.