The company's purpose is to provide services related to the development and maintenance of corporate identity, in particular communication, PR, marketing and consulting services, as well as project and strategy development. Furthermore, the company promotes the development, publication and distribution of corresponding specialized information. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.