The purpose of the company is to operate hairdressing salons and beauty salons, to provide services for the removal of pigmentation and age spots, for permanent hair removal, and to carry out further cosmetic treatments. The company also aims to provide consulting, mediation, and execution of orders in the fields of IT, design, advertising and advertising technology, data hosting, web development, and optimization. The purpose of the company also includes providing services in the field of coaching, mental training, and hypnosis. In this context, the company conducts seminars for companies and private individuals, individual coaching sessions, and life counseling. The company also aims to provide consulting as well as training and further education in the field of water sports. The company can trade and produce goods of all kinds. It can acquire, manage, and sell patents and license rights. It can establish subsidiaries and branches and invest in companies. It can buy, sell, and manage real estate in Switzerland and abroad. The company can also conduct all kinds of business that contribute to the achievement of its purpose.