The company's purpose is to provide consulting and services in the areas of communication, public relations, branding, marketing and advertising technology, design and IT. The company may also develop its own products and market its own or third-party products. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.