The company's purpose is the marketing of beverages and food products, import-export, catering, the operation of businesses related to the restaurant and beverage industry, concierge and cleaning services, car and bicycle rentals, as well as real estate consulting services. It may establish branches or subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, except for operations prohibited by the LFAIE, and conclude all contracts that serve to develop and expand its purpose or are directly or indirectly related to it.