The core activity of swidro is to support and provide services to pharmacies and drugstores, particularly through: procurement of goods and advertising materials, marketing and communication, including the publication of a customer magazine, training and further education for employees, administration and optimization of business processes, and offering a private label (Bäumli line) to complement the product range. swidro acts as a service provider and partner for pharmacies and drugstores, supporting and strengthening them in their daily business.