The company's purpose is to trade in diamonds, precious stones and jewelry, to carry out appraisals, consulting, training and related services in the field of precious stones, and to trade in and sell goods of all kinds, operate an online shop, broker insurance and credit, provide consulting services, as well as hold, manage, acquire and dispose of real estate of all kinds. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose.