The import-export, distribution, and wholesale and retail trade, in-store or online (E-commerce) of electronic cigarettes and all related accessories. The company can in Switzerland and abroad: carry out all commercial, financial, real estate, or movable operations with an exclusively commercial purpose directly or indirectly related to its main purpose, participate in any enterprise, excluding any real estate operations in Switzerland that do not have an exclusively commercial purpose, grant loans or guarantees to partners or third parties if it serves its interests, acquire or create subsidiaries and branches in Switzerland and abroad.