The purpose of the company is to provide services and promote activities, in particular in the areas of construction craftsmanship in the form of marketing, advertising and communication as well as trade, brokerage, administration and exploitation of license rights and intellectual property rights. The company may participate in other companies, acquire, exploit, manage and sell properties and intellectual property rights of all kinds, as well as establish subsidiaries and branches in Switzerland and abroad, and furthermore carry out all legal transactions that may be connected with the purpose of the company, in particular also grant guarantees in favor of affiliated companies.