Trading and distribution of goods of all kinds, in particular bike, mobility, travel, leisure, electronics and entertainment goods, as well as the provision of all related consulting, production and service services, primarily in Switzerland. The company can organize and conduct events, operate sponsorship and promotion projects, enter into interest groups, participate in other companies worldwide, found, acquire, finance or manage them, acquire, encumber, sell and manage properties in Switzerland and abroad, and make financing for its own account or for the account of third parties. The company can also carry out all commercial and financial transactions that may be conducive to the realization of the business purpose.