The holding, financing and sale of participations in commercial or industrial companies, ownership of trademarks and patents and the collection of royalties for commercial exploitation. Business consulting, administrative, assistance, wholesale and retail sales, development of new products and trading activities, mainly in the sector of shoe production and marketing, as well as developing marketing and advertising activities. The company may open branches or participate in companies in Switzerland and abroad. The company may acquire, encumber, alienate and manage real estate in Switzerland and abroad. It may also grant loans on its own account and provide guarantees and sureties for affiliated companies and third parties.