The company's purpose is to provide marketing services in general, specifically event marketing and communication, the brokerage of hotels, rooms and locations, as well as services related to marketing-related activities and activities in the tourism sector. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.