The company's purpose is to engage in all activities in the fields of business management, marketing, finance, event management, real estate and construction, as well as the trade of all products in the aforementioned fields. It may carry out all financial transactions related to this activity, as well as all operations that may favor the purpose and interest of the company. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with similar purposes, merge with such companies, acquire or sell properties, and conclude all contracts that may develop or achieve its purpose or relate directly or indirectly thereto.