The company's purpose is the development and marketing of all kinds of products, in particular nicotine-based products such as nicotine-containing pouches. The company may establish branches and subsidiaries in Switzerland and abroad and acquire interests in other companies in Switzerland and abroad, as well as carry out all operations that are directly or indirectly related to its business purpose. The company may acquire, mortgage, sell and manage real estate, except for operations prohibited by the LFAIE. It may also carry out financing for its own account or for the account of third parties, as well as grant guarantees and securities to its subsidiaries and third parties.