The company's purpose is to trade in goods of all kinds, in particular consumer goods for daily use. The company can carry out all activities that are directly or indirectly related to this purpose. The company can also participate in other companies of any kind in Switzerland and abroad, establish, acquire and merge with them. It can acquire, encumber and sell real estate and intellectual property rights in Switzerland and abroad, as well as establish branches and agencies in Switzerland or abroad by decision of the board of directors. Furthermore, it can provide securities and guarantees for its shareholders or other group companies, and grant loans to its shareholders or other group companies.