The company's objective is to operate an online retail business with products for children as well as products from the fields of health, entertainment, and travel. Furthermore, the company aims to carry out all related activities. The company may establish branches and subsidiaries and may participate in other companies, both in Switzerland and abroad, and in general, carry out any activity directly or indirectly related to its purpose. The company may acquire, hold, and dispose of real estate properties both in Switzerland and abroad. It may carry out, either on its own account or on behalf of third parties, all financial operations as well as provide guarantees or warranties for subsidiaries or third parties.