The company aims to operate and manage a business for children's and baby products, handmade products and gift items, as well as trade in such products and goods of all kinds. Mediation, organization, marketing and implementation of events and events of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.