The purpose of the company is to carry out marketing, media, and advertising activities aimed at promoting live events. The company may conduct business with or for related parties, including their direct and indirect shareholders as well as other group companies, specifically by granting loans to these parties or issuing guarantees, sureties, pledges, or other securities to secure their obligations, in any case whether for a fee or not and even if these transactions are exclusively in the interest of the related parties. The company may engage in any further activity that is directly or indirectly related to the aforementioned purposes.