The company aims to develop productions and events, as well as to mediate and market artists, models, and private individuals for the entertainment and marketing industries. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate. It may also acquire, manage, and exploit intellectual property rights. Furthermore, it may provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for group companies and third parties.