The operation and management of businesses; the import, distribution and marketing of all types of food and non-food products, in particular wines, spirits and fine food products; the organization of all types of events; the marketing of ideas or projects related to the aforementioned fields. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, movable or other operations and conclude all contracts suitable for developing its purpose or related thereto directly or indirectly.