The marketing of goods or services in the media sector; services in the field of public relations, advertising and communication; the editing of printed matter in general; the publication of paid information or advertisements; the promotion of advertising on paper or virtual media; consulting and provision of services related to the performance of these activities; the assumption of mandates for the representation of technologies or products. The company may acquire, sell or mortgage real estate; may participate, acquire participations or grant loans to other companies or individuals in Switzerland and abroad; may carry out any other activity directly or indirectly related to the company's purpose.