The company's purpose is the production, manufacture and direction of music and music video productions. It is a licensee and licensor and is active in publishing. Additionally, it creates music productions/mixing/mastering as well as vocal and instrumental recordings. It is involved in multimedia and image productions. It acts as a label (record company, A&R, distribution, licensing, production, manufacturing), is responsible for internet presence, streaming, downloads and graphic and website design. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.