The company's main purpose is the organization, design, planning, production, and management of public or private events, both in Switzerland and abroad. This includes, but is not limited to, weddings, corporate events, seminars, conferences, product launches, cultural or artistic events, as well as any custom event experience. In this context, it provides strategic consulting services, artistic direction, scenography, logistical coordination, executive production, project and vendor management, as well as ancillary services such as decoration, floral design, equipment rental, visual content creation, visual identity, and event communication. It may also engage in activities of import, export, purchase, sale, rental, transport, and logistics of goods, equipment, and materials necessary for the realization of its projects, both in Switzerland and abroad. The company may enter into strategic partnerships with technical and artistic service providers, or with operators of venues, in order to ensure a consistent and high-quality execution of its projects. It may also design, produce, market, and distribute customized products or brands related to the event industry (including items, textiles, gifts, or decorative elements). The company may also act as a general contractor in the real estate sector, create branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire, encumber, transfer, hold, administer, and manage real estate, grant financing on its own account or on behalf of third parties, and provide guarantees to its subsidiaries or to third parties.