The company's purpose is to provide services related to corporate development and trade, trade and development in the field of consumer goods and IT, as well as the acquisition, management, and exploitation of industrial property rights, patents, inventions, and intangible assets of all kinds. It may establish branches and subsidiaries in Switzerland or abroad, participate in other companies in Switzerland or abroad, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber, and dispose of real estate, copyrights, patents, and licenses of all kinds.