The company's purpose is to have a significantly positive impact on the common good and the environment through its business activities, the development of its own technologies, and the provision of software system integration and solutions, as well as the provision of training, education, research, reporting, monitoring, analysis, and consulting services of all kinds, particularly in the areas of business intelligence, financial analysis, financial communication, corporate structuring, claims management, and liquidity management, especially in the areas of sports, health, betting, branding, consumer behavior, and e-commerce, industry and financial intermediaries. The company may establish branches in Switzerland and abroad, participate in other companies of any kind, take over representations, and enter into all transactions and conclude contracts that may be suitable to promote the purpose of the company or are directly or indirectly related to it. It may also enter into financing for its own account or for the account of third parties, as well as guarantees, sureties, and pledge agreements for affiliated companies and third parties. It may acquire, lease, rent, manage, encumber, and sell real estate in Switzerland and abroad. The company may acquire, hold, manage, or sell any kind of debt or securities within Switzerland or abroad.