Protection of animals, in particular farm animals. Conservation of nature and landscapes, in particular the preservation of a natural landscape free from animal factories. Consumer protection, in particular the protection of consumers from deceptive advertising for animal food and consumer goods. Political work in favor of improved animal and consumer protection through active influence on elections and votes (function of the association as an animal and consumer protection party: support and launch of popular initiatives, election and voting propaganda, candidacy of members in cantonal and federal elections, etc.).