The association aims to bring the experiences of Switzerland and Europe in the field of SMEs and start-ups to the Arab world, particularly in the Gulf Cooperation Council (GCC), and to promote a mutual exchange of experiences. At the same time, the association aims to create a platform for individuals and organizations interested in these topics and contacts to: maintain regular exchange of experiences between Switzerland and Europe on the one hand and the Arab world on the other; identify and develop joint projects; provide entrepreneurs, professors, and students with insights into each other's cultures; recognize investment and business opportunities in each other's worlds; support targeted knowledge transfer and systematically build entrepreneurial knowledge; offer and find suitable training and education; promote the concept of 'incubators' and support and promote corresponding activities. To achieve its purpose, the association may undertake any further activities that may be beneficial to the association's purpose.