Consulting and assistance in the fields of sports and entertainment, organization of events, representation and management of athletes' images, sponsorship and merchandising activities, acquisition, sale, management and exploitation of trademarks and patents. The company may, in Switzerland and abroad: carry out all activities directly or indirectly related to the company's purpose, including commercial and financial transactions, taking and granting loans, providing guarantees of any kind, also in favor of third parties; acquire participations in any form in other companies and enterprises in any sector; assume and grant representations; acquire, alienate, hold, lease and manage real estate; establish branches and subsidiaries.