The company's purpose is to organize leisure and entertainment events, manage restaurants, provide corporate consulting, particularly in the areas of advertising and social media marketing, as well as trade in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, encumber, sell and manage real estate, arrange financing for its own account or for third-party account, provide guarantees and sureties for subsidiaries and third parties, and engage in all commercial, financial and other activities that are directly or indirectly related to the company's purpose.