The purpose of the company is to develop, acquire, hold and license concepts, know-how and intellectual property rights of all kinds, in particular for the business areas of gastronomy, retail and consumer goods of all kinds; including the operation of its own sales channels in these areas. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, take over representations and conduct all business and conclude contracts that may be suitable to promote the purpose of the company or that are directly or indirectly related to it. It may acquire, hold, encumber and sell real estate in Switzerland and abroad.