The company's purpose is to provide all services in the fields of marketing, events, public relations, business, and communications. It also aims to market clothing and accessories and operate an influencer agency. The company may additionally engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.