The company's purpose is to advise and support companies, institutions and individuals in communication matters, in particular in the conception of brands, their implementation, brand management and the creation of new brands. Furthermore, the company aims to provide specialized knowledge. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.